ARTICLE BY Boon
Nike Guangzhou
Nike Guangzhou
Nike Guangzhou
Nike Guangzhou
Nike Guangzhou
Nike Guangzhou
Nike Guangzhou
Nike Guangzhou

Rise Up: A Look Inside Nike’s Latest Retail Concept

Despite the impact of the COVID-19 pandemic, Nike continue to accelerate their digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept in Guangzhou, China.

Designed with a consumer-first approach, the debut Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalised shopping experience that connects consumers to sport, their communities, and one another.

‘Whether members are connecting through the Nike App or joining in-store, they’re invited to experience a digitally-enabled journey at this Nike Rise door that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport,’ says Cathy Sparks, VP/GM of Global Nike Direct Stores & Service.

Using insights that members have shared with Nike, as well as responding to real-time sports moments in the city, data will power consumer experiences in Nike Rise. That includes how members engage with the Nike App in-store, as well as how the store looks, feels and ‘flows’ throughout the shopping journey.

Visitors can make use of features like Nike Experiences, a new Nike App feature, which connects city members to weekly sport-minded activations designed to get them moving. There’s also a Nike By You personalisation bar, and a Nike Fit in-store section, adding to the store’s interactive aspects.

Time to lock in Guangzhou as your first post-lockdown trip?

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