Tony Hawk and Vans Announce Official Brand Partnership
‘Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream success,’ said Tony Hawk. ‘I have always respected their integrity, so it is an honour to officially join forces and help continue to grow skateboarding culture in the most authentic way possible.’
Hawk joins Vans as an official global brand ambassador, and will work to promote Vans’ global brand platforms, including his continued involvement as a colour commentator in the Vans Park Series, in addition to producing a brand-new professional Vert skateboarding competition.
‘Vans were the first skate shoes I ever wore, beginning in 1978,’ Hawk shared. ‘My dad bought me a pair and I begged him for the ‘ankle guard’ accessory because high-tops weren’t available yet. I wore Vans almost exclusively until the mid ‘80s.’
Despite the global impacts of the COVID-19 pandemic, the partnership will aim to bring fans together through engaging social livestream campaigns, philanthropic give-back programs, and creative product collaborations.
‘These days are extremely difficult for so many, which is why we are hoping to provide some fun and creativity for the global community to enjoy,’ Hawk said regarding Vans’ new Foot The Bill give-back program. ‘In unprecedented times like these, we need to stay positive, support each other and keep creating.’