Video Games + Running = Nike Reactland
Nike have created a tool to motivate even the laziest sneakerheads to get their hearts pumping – basically a video game that makes you run.
First up, the player's face is scanned and turned into a unique avatar, which is then operated by running forward on a treadmill, with the addition of a handheld controller to trigger the aerobatics. The three-minute game takes players on a trip around the world, allowing them navigate their way through a fast paced, 8-bit style platform game.
The Reactland game will be set up at Nike stores in Shanghai, Beijing, Guangzhou and Chengdu for a limited time. Be sure to check it out if you have the opportunity.