ARTICLE BY M.W.
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adidas Channel Energy from the Ground Up for New UltraBOOST Drop

In the words of The Rock, 'know your role!' Long before the UltraBOOST found favour with celebs and colabs, the model was a pure performance runner through and through. The Stripes take the UltraBOOST back to its roots with the 'Energy From The Ground Up' collection, which captures 'the raw, unfiltered energy and emotions of a runner’s journey, before, during, and after their run.'

The collection consists of two versions of the UltraBOOST 4.0 and a grey and blue take on the women's exclusive UltraBOOST X.

The adidas 'Energy From The Ground Up' collection will release on February 21 through adidas' webstore and on February 28 through select stockists.

Now Readingadidas Channel Energy from the Ground Up for New UltraBOOST Drop

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