adidas Release Six Parley UltraBOOSTs To Save the Fishes
Parley and adidas are marking a new initiative by releasing six new UltraBOOSTs. A variety of men’s and women’s versions drop today in the US, each built from recycled ocean plastics and dressed in Parley’s cerulean blue.
The collection celebrates a new program that challenges people to help end ocean plastic by running. They’ve set up a ‘Runtastic’ app that logs your distance and sends it to adidas, who will match every kilometre with $1 USD until a million big ones are donated.