06.05.20ReleasesAir Jordan 1 LowSponsored
ARTICLE BY Boon

Air Jordan 1 Low 'Active Fuchsia' Blooms as EU Exclusive for SNIPES
Release: 18 May 2020

The Air Jordan 1 Low continues to steal the limelight from its high-cut predecessor, with the expanding lineup in full bloom in 2020. We’ve seen plenty of vibrant takes, but this ‘Active Fuchsia’ colourway is primed to become a sure-fire hit.

Exclusive to SNIPES in the EU, the colour-blocking on this AJ1 echoes Jordan Brand classics from the past, but it’s the searing shades that set this offering apart. The forefoot and midfoot are a familiar affair, blessed with a white leather base and contrasting black leather overlays, while the heel delivers the heavy dose of flower power. The radiant rear section switches the standard leather construction for lush perforated suede in neon pink, with the trademark Ball-and-Wings logo appearring in a subtly stitched form. The bright hues are echoed on the collar and throat, as well as the Jumpman branding and ‘23’ lace keeper. As for the laces themselves, you’ll be able to dress ‘em up or down in matching pink, or black, respectively.

It may be an eccentric men’s colourway, but the ladies can also get among the festivities, with sizes running as small as EU40.

Arriving in limited numbers, the Air Jordan 1 Low ‘Active Fuchsia’ hits SNIPES, exclusively in the EU, on May 18.

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