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Air Jordan 1 Not For Resale Oneness Sneaker Freaker
Air Jordan 1 Not For Resale Oneness Sneaker Freaker
Air Jordan 1 Not For Resale Oneness Sneaker Freaker

Customers Forced to Wear the Air Jordan 1 'Not For Resale' Out the Door

Kentucky-based retailer Oneness have used the release of the Air Jordan 1 ‘Not for Resale’ to stick it to the resellers. Taking the theme to the next level, they’ve forced customers to wear the sought-after Jays out of the store on foot, and without the box.

Prices for the Air Jordan 1 ‘Not for Resale’ are averaging around $600 USD on StockX, so it’s safe to say the sneakersphere hasn’t been rolling with Nike’s tagline so far.

Speaking with Sole Collector, Oneness owner Joe Staley says the release was an opportunity get the sneakers to people who actually wanted to wear them.

‘We knew a few months ago a store overseas had some kids wear some shoes out of the store and they cleaned them outside, so I just took it one step further’, says Staley referencing Solebox's Parra x Nike Air Max 1 release. ‘We’re playing on the story. I think the brands are trying to play with these stories nowadays, so [the release] helps to back the story up. We’re just trying to keep the culture alive and well.’

Check out some of the footage from the release below:

Pics and footage via @joesdayjob.

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