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Steve Aoki Fronts ASICS Hypergel-Kenzen Campaign

Renowned for his stage presence and energy, DJ/producer Steve Aoki is the new face of ASICS' campaign for the new Hypergel-Kenzen runner.

‘I am excited to be the face of Hypergel,’ says Aoki. ‘I really like the futuristic look of the shoe. Whether I am in the gym, working in the studio or performing on stage, they are always on.’

Dropping in ‘Black’ and ‘Cherry Tomato,' the Hypergel-Kenzen has a sleek, slip-on construction. The speckle-like upper creates a subtle tonal aesthetic.

The most distinctive aspect of the design are the GEL beads scattered throughout midsole. The random nature of the coloured beads makes each pair one of a kind.

Two additional models in the ASICS Hypergel range are scheduled to roll out in 2018. In the meantime, you can cop the Hypergel-Kenzen at ASICS retailers for $130 USD.

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